Shrinkflation: The sneaky practice companies use to conceal higher prices

It creeps up on you, little by little. It’s not even something you notice at first, standing at the till paying for your groceries. You check the receipt again! No, the weekly shop is pretty much the same as it was last week, and the month before that.

But standing there, you can’t help have this nagging feeling at the back of your mind that someone, somewhere is taking advantage of you. The box of cereal that use to last a week is now gone in four days. The chocolate bar that was enough to share, now…