The Narrative Machine

Peter Sainsbury
9 min readAug 22, 2020

“As there are so many people who cannot wait to follow the prevailing trend of opinion, I am not surprised that a small group becomes an army.” — Josef de la Vega

Everything you see and hear is part of a narrative. Whether political, celebrity, financial, science, religious or sport. Every story we see is part of a narrative that makes sense on some level, be it personal, societal or cultural.

The prevailing narrative of our time is known as the zeitgeist. It includes the general intellectual, moral and cultural climate of a particular era and embodies all of our…

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Peter Sainsbury

I write about carbon markets at carbonrisk.substack.com @CarbonRisk_ Books about commodity markets, betting and misinformation amzn.to/3A05wcH